IP

Online IP for one of the world’s most valuable football clubs

Our client is one of the most valuable and widely supported football clubs in the world. It is also one of the most successful football clubs in Europe, regularly competing in European Club competitions. The Club has a revered squad that boasts an impressive array of international football stars.

The Club’s intellectual property is constantly infringed online – from fake tickets to matches to fake football kits to websites and social media profiles impersonating the Club online. These infringements – no matter how small – are extremely damaging to the Club’s brand and commercial activities. The infringement also has a personal cost for fans who risk being cheated online – e.g. inadvertently buying counterfeit kit and fake tickets instead of genuine items.

To deal with the online IP issues, LegalBase has deployed bespoke, specialised software for the client. Using our software, we monitor the internet daily to find unauthorised, malicious and counterfeit content. We can monitor all manner of online media, including e-commerce sites, social media and domain names.

When offending content is detected, the LegalBase team then tackle all these issues head-on by taking down the online content. This includes removing and shutting down sellers of counterfeit products on numerous online marketplace platforms such as Alibaba and eBay. We also remove infringing pages and misleading content across social media platforms such as Facebook, Twitter, YouTube and Instagram.

We have successfully removed over 45,000 online intellectual property infringements for the Club to date.

In the first half of 2020, we removed over US$1 billion worth of counterfeit products from the internet for the Club, thus creating substantial financial value for the client. We’ve also prevented genuine customers from unknowingly purchasing fake products.

Our powerful software reporting enables us to provide the Club with constant statistics, insights and success rate data which can be shared within its business.

White label IP services for an international law firm

LegalBase works with a full-service law firm headquartered in Dubai to offer a unique IP services solution to Middle Eastern clients. The law firm also has offices in Egypt and London, and while they have an IP practice, they do not provide online IP services.

LegalBase partners with the law firm who ask us to supplement their IP expertise and resources. We effectively act as an extension of the law firm for all online IP matters, working with the firm on a “white label” basis as required.

Our pioneering partnership now provides highly targeted and effective online IP protection for the law firm’s Middle Eastern clients. Our work for the firm also includes reputation management. We offer extra added value by being able to target Arabic language content. LegalBase has provided state of the art monitoring and detection software to the partnership to help power the online IP work.

Global trademark management and IP-related work for one of the world’s leading tea exporters

Our client is a family-run tea business. The firm is one of the largest tea exporters in the world and employs tens of thousands of employees. The company owns and invests in tea plantations and has lucrative stakes in strategic sectors of the industry, including printing and packaging, import, distribution of equipment and materials. Our client’s tea brands have an international presence in around 90 countries.

A business-critical requirement for the company is to ensure that its brands and products are protected by effective trademark registration around the world. LegalBase manages the company’s overall global trademark portfolio, including registration of trademarks. We also handle all other IP related work including infringement issues and IP protection.

Business Law

We help a leading law firm keep clients in-house

Our client is a leading, highly specialised law firm based in the Gulf. The firm’s focus is not corporate and commercial work, but it regularly receives requests for this type of work from its diverse client base. LegalBase works with the law firm to provide these services that the law firm cannot otherwise offer. Through our partnership, our client keeps their patrons “in house” by outsourcing this work to LegalBase. They, therefore, avoid referring their clients to other competing law firms.

In particular, LegalBase provides services in connection to several varied corporate and transactional matters. We have provided additional legal resources and support for work and projects where the law firm would otherwise have needed to hire additional staff or find alternative solutions. Examples include distribution arrangements, shareholders agreements and complex corporate restructuring. This has been a huge benefit to the law firm in providing key legal services to their clientele.

How LegalBase helped a leading, global bank save 10’s of millions of dollars

We helped one of the world’s leading banks gain a complete oversight over their global software deployment. The extremely complex project helped the bank optimise their procurement and reduce costs by tens of millions of dollars.

With branches in around 20 countries, the project required understanding of multiple jurisdictions. We successfully completed a wide-ranging Software Asset Management project, reviewing over 10,000 IT and software contracts that the bank had entered into with IT suppliers.

We uncovered a significant software purchasing and deployment mismatch as well as other commercial issues across the diverse body of contracts. Our findings enabled the bank to streamline their global software procurement, saving millions of dollars.

Private Client

Supporting a Family Office manage a significant, multi-faceted investment project in the UK

Our client is a Family Office investment company, developing and managing a huge inward-bound investment project in the UK.

LegalBase is providing the Family Office with the strategic legal advice to make this project a reality.

The project includes plans to develop land into a mixed-use regeneration scheme. The proposed investment will positively develop the area to create an exciting new tourism, leisure and international sporting destination in the UK. Likewise, it will create long-term, local jobs and opportunities for businesses across the region. Much needed housing and related infrastructure, hotels and market leading leisure, sports and resort facilities and experiences are also planned as part of the scheme.

LegalBase have provided legal and strategic advice on how best to navigate regulatory and development related issues, engagement with suppliers, government and regulatory bodies as well as private stakeholders. We have drafted and negotiated a wide range of contracts including service contracts, terms and conditions of business, procurement along with appointment documents for consultants providing expertise in the planning, building and construction sector.

Online reputation management for high profile high-net-worth individual

We were engaged by a client when defamatory and sensitive personal information appeared about him online. The content appeared across online media and included Twitter, blogs and mainstream news sites. The client was very worried about the present and future reputational impact the defamatory content had on him and his family. He was also concerned that sensitive personal information had been published in such a widespread manner.

LegalBase immediately took action by addressing all the online content on a case-by-case basis. We tailored our work to the needs of the client and prioritised the removal of the defamatory content on sites and media with the largest audiences first. We achieved the removal and modification of the content, safeguarding the client’s reputation and restoring the privacy of personal information.

Using our proprietary monitoring software, LegalBase also carried out an audit of online content and found a substantial volume of similar defamatory and reputationally damaging material. Our search enabled action to be taken again to remove all the other online content the client had not initially been aware of.

IP

Online IP for one of the world’s most valuable football clubs

White label IP services for an international law firm

Global trademark management and IP-related work for one of the world’s leading tea exporters

Business Law

We help a leading law firm keep clients in-house

How LegalBase helped a leading, global bank save 10’s of millions of dollars

Private Client

Supporting a Family Office manage a significant, multi-faceted investment project in the UK

Online reputation management for high profile high-net-worth individual

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